July 2006
Search Engine Promotion: No Strategy. No Success.
By Frederick Townes


Whether you're planning the launch of your first site, or wondering why your site counter is actually moving backward, stop. You need a strategy to promote your site to search engines and to visitors. A plan of action based on five key factors, all of which should be weighed carefully before you take another step. Here are the five, most important considerations in the development of any search engine promotion.


The Site's Objectives
Market Analytics
Techno-Factors
Plan Your Presentation Layer
Promotion and Optimization


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Boosting Your Online Presence
Tips for Standing Out in a Crowded Internet Field
by Joel Cone


When planning a marketing strategy for your real estate business, it’s probably safe to assume that today’s potential clients are going to be at least as techno-savvy, if not more, than you. What can you do to keep Net surfers–with an array of options for finding real estate on the Internet–on your Web site longer and not clicking off after the first 20 seconds?


“Success in selling real estate on the Web is targeting, targeting, targeting,” says industry consultant Michael J. Russer, owner of Russer Communications in Santa Barbara, Calif. (and known in the real estate industry as “Mr. Internet”). “If you have more than one target market, then you need more than one Web site.”


That said, Russer (www.russer.com) believes that it’s good Web content, not fancy techno-gimmicks like Flash technology, that keeps those surfers on your site longer and allows you the opportunity to build your real estate business around the Web site.


“The public is becoming more discerning. They do extensive searching. What they are paying for is your knowledge of the area and your negotiating skills,” he says.


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25 Ways to Add Quality Content to Your Web Site
Using ideas that cover at least 25 different industries!
by Robin Nobles


Let's continue (from Part 1) with more ideas for ways to build quality content for your Web site.


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25 Ways to Add Quality Content to Your Web Site
Using ideas that cover at least 25 different industries!
by Robin Nobles


We've known for a long time that quality matters to Google. In a post Senior Google Engineer Matt Cutts made to his blog, "quality" was mentioned several times as being important to Google. Quality matters when it comes to content, and it matters when it comes to links. However, building content and links doesn't have to be painful. Web site owners tend to think of content in a very limited way.


So, let's open up our creative minds and think of all sorts of ways of adding quality content to a Web site. A few things to remember:


You're only confined by the boundaries you set for yourself and your Web site. Allow yourself to think in a totally different way than you've thought before.


Your Web site content should be written for your buying customers . . . not for you. Your Web site content should not be written for the search engines. The search engines are not your target audience.


Think of the overall picture of your site, as if it were a living, breathing entity. After all, Web sites should continue to grow on a constant basis and nevër be stale or stagnant.


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CHICAGO (May 11, 2006)
NAR Technology Survey Reveals Heavy Tech Investment By Realtors®


The number of Realtors® with Web sites has increased 129 percent over the past five years, and many of the sites display property listings, according to a new survey by the National Association of Realtors®.


The 2006 Realtor® Technology Survey, conducted by NAR’s Center for REALTOR® Technology, reveals that the Internet ranks third in generating leads, behind referrals and repeat clients, and ahead of community involvement. The survey also shows that there is a clear connection between technology spending and Internet-generated leads, and that getting leads from the Internet continues to grow.


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