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Realtors and auction houses are teaming up more and more as the cooling market leads to more homes being offered at auction.


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Farewell bidding wars. Hello opportunity. The continued stabilization of the real estate market and increased inventory of homes available is being welcomed by many with a sigh of relief. For home buyers, this means increased opportunity with a plentiful supply of homes to choose from. For sellers, this means being realistic when pricing a home, realizing that homes are not selling at the skyrocketing pace of the past few years. Many real estate analysts agree that this market is a much needed “catch of breath” from the red-hot pace of recent years.


Statistics:


Statewide: The median resale price of a single-family detached home in California for June was $575,800, an increase of about 6% over June 2005 and just under 2% for the month. Unsold resale inventory represented a 6.2 month supply, compared to 2.6 months for the same period a year ago. Median number of days till sale was 46 in June, up from 28 (revised) for June 2005.


Top Ten-Plus List: The ten California communities with the highest median home prices for June were: Beverly Hills, $1,877,500; Burlingame, $1,725,000; Manhattan Beach, $1,575,000; Los Altos, $1,543,500; Newport Beach, $1,347,250; Saratoga, $1,309,000; Mill Valley, $1,294,500; Palos Verdes Estates, $1,225,000; Orinda, $1,207,500; La Cañada Flintridge, $1,150,000. Northern California is half the list and everything over a million.


Sacramento/Capitol Region: Sacramento medians are flat and sales activity is down 38% from last year.


Interest Rates*: Thirty-year fixed rates were at 6.65% at the end of July, up a full point and a third for the year; 5/1 ARM, at 6.3%, have increased about as much from July 2005. There is some indication that fixed rates would by now have climbed even higher, except for a counter pressure – lenders are keeping rates as low as they can, to stimulate business as volume declines in step with sales activity. Loan application volume is down almost 30% nationally, year-over-year; raising rates unduly would cause an even steeper decline in the number of loans.


*Area interest rates are reported to be as follows:


Sacramento/Tahoe region: Coldwell Banker Home Loans reports that as of August 3, 2006, rates are trending down. The 30-year fixed with one point is 6.532% and the 5/1 ARM with one point is 6.098%, on all conforming loan amounts under $417,000 with a 30-day lock.


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Find out your home value in Sacramento, El Dorado and Placer counties: SacMetroHouseValues.com

We are PLEASED to announce a *NEW and EMERGING* Sacramento Valley Real Estate and Realtor Resource Guide


sacmetrorealestate.com


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. Online links to county resources (Chambers of Commerce, Local Government, Schools, Community Events)
. Search for homes currently on the market (MLS)
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1648 Manasco Circle, Folsom, CA 95630
E-Mail: info@sacmetrorealestate.com
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July 2006
Search Engine Promotion: No Strategy. No Success.
By Frederick Townes


Whether you're planning the launch of your first site, or wondering why your site counter is actually moving backward, stop. You need a strategy to promote your site to search engines and to visitors. A plan of action based on five key factors, all of which should be weighed carefully before you take another step. Here are the five, most important considerations in the development of any search engine promotion.


The Site's Objectives
Market Analytics
Techno-Factors
Plan Your Presentation Layer
Promotion and Optimization


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